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Color in Website Design
Colors are extremely important in ALL marketing endeavors and, in my opinion, even more so in website design. With just a few seconds to make an impression online and the need to ‘hook’ a visitor into your site growing stronger and stronger, color is a HUGE consideration when designing a website.
People have emotional reactions to colors; that in turn, can make or break the visitor’s feelings about your website, your brand, your company and ultimately your entire business. Keep in mind that a lot of these reactions happen on the ‘gut’ level, meaning that people don’t even know they are having these reactions!